Based on insights from working with clients for over fifteen years, Deborah Gallant of Bold Business Works has culled out the best practices into a concise, easy-to-follow list that will ensure you can find success with email marketing.
BEST PRACTICES IN EMAIL MARKETING
Develop content that is relevant to your audience.
Develop an editorial calendar.
Create standardized content elements.
Put content in the newsletter itself.
Make sure it looks good on a phone (check the preview pane)
Don�۪t always ask for money.
Don�۪t send too often.
Pay attention to your subject lines. (test these)
Send at optimal times.
Always send a test email to check links.
LIST MANAGEMENT & TRACKING
Must use a newsletter management system (comply with law)
Don�۪t dump all your names into one contact list.
Only add people who have given you permission to be on your list.
Track bounces, open rates, clean up your lists monthly.